![]() “This demand speaks to the durability of nuggets as a force in pop culture,” says Chandler. When the sauce sold out, customers started rioting. In 2018, McDonald’s reintroduced its limited edition Szechuan sauce. “Local news broadcasts showed long lines and stores running out of chicken.” “The story of McNugget mayhem from the early 1980s is the stuff of legend,” says Adam Chandler, author of Drive-Thru Dreams. Peak chicken nugget mania hit in 1983, when McDonald’s introduced its now-iconic Chicken McNuggets nationwide. They also brought on Gorton’s, best known for their frozen fish sticks, to create a batter for the fried chicken that could be reproduced en masse. McDonald’s then hired Keystone Foods, maker of frozen hamburgers, to automate the chicken-chopping process. Chicken, she says, was marketed as a healthier alternative to beef. Ashley Rose Young, citing a drop in beef consumption over concerns about higher cholesterol, heart disease and a shorter lifespan. “Americans started to have a fear of fat and fatty products like beef, milk and butter,” says Smithsonian food historian Dr. In 1977, Congress released “ Dietary Goals for the United States,” urging Americans to eat less red meat in favor of lean protein like poultry. READ MORE: 8 Things You May Not Know About the Real Colonel Sanders The Red Scare But it would take a new health trend for Americans to truly embrace the chicken nugget. Instead, he mailed the recipe to hundreds of American companies who would later profit from his invention. His “chicken sticks” earned him the nickname the “ George Washington Carver of chicken.”īaker did not patent chicken nuggets. Baker’s innovation was to mold boneless bite-size morsels from ground, skinless chicken (often from the little-used parts of the bird), and encase them in a breading perfectly engineered to solve two key problems: It stayed put through both frying and freezing, critical for mass production and transportation.
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